no rules

The revelation of ParkRidge47's identity shows that the old rules of political campaigning don't seem to apply anymore.

An individual took independent action in a way that reflects on his employer's business relationship with one of the candidates. The candidate did not ask that the Youtube video be taken down. Apple Computer, whose ad was altered to create the video, did not ask that the video be taken down. No lawsuits were filed.

More DIY actions seem likely in the future. I'm curious to see exactly what forms they may take.